The One Club invited top digital creatives to cull the best interactive work from from the past decade of One Show Interactive winners. Over 75 pieces were nominated, judges voted for their favorites, and the top ten pieces were determined. The following pieces charted the course of the Digital Decade (2000-2010) with work that was visually striking and highly interactive. From the revolutionary whimsy of Subservient Chicken and Uniqlock to projects like eco:Drive, Nike Plus and Chalkbot that wedded the real and interactive worlds, these pieces showed us what digital could be. The responsible agencies, clients and creatives are to be congratulated for pushing technological and creative boundaries and making this the decade that digital came into its own.
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